Payment CR
Conversion rate from Add-to-Cart to paid order
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Description
The percentage of add-to-carts that convert into paid order
Formula
= Paid orders / Total Add to Carts
Unit
Percentage
Source
Google Analytics, CMS
Priority
Medium
Affects to
Affects on targets
- Increase customer acquisition
- Increase marketing effectiveness
- Increase sales volume
Breaking down by
- Source
- Campaign
- Audience
- Region
- Landing Page
Perspective
Internal
Time Horizon
Forward-looking
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