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Payment CR
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Payment CR
Conversion rate from Add-to-Cart to paid order
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Description
The percentage of add-to-carts that convert into paid order
Formula
= Paid orders / Total Add to Carts
Unit
Percentage
Source
Google Analytics, CMS
Priority
Medium
Affects to
Orders
Affects on targets
Increase customer acquisition
Increase marketing effectiveness
Increase sales volume
Breaking down by
Source
Campaign
Audience
Region
Landing Page
Perspective
Internal
Time Horizon
Forward-looking
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