Payment CR
Conversion rate from Add-to-Cart to paid order
Do you track this metric?
- DescriptionThe percentage of add-to-carts that convert into paid order
- Formula= Paid orders / Total Add to Carts
- UnitPercentage
- SourceGoogle Analytics, CMS
- PriorityMedium
- Affects to
- Affects on targets
- Increase customer acquisition
- Increase marketing effectiveness
- Increase sales volume
- Breaking down by
- Source
- Campaign
- Audience
- Region
- Landing Page
- PerspectiveInternal
- Time HorizonForward-looking
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