Metric – Payment CR

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Payment CR

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Payment CR

Conversion rate from Add-to-Cart to paid order

Do you track this metric?

Description

The percentage of add-to-carts that convert into paid order

Formula

= Paid orders / Total Add to Carts

Unit

Percentage

Source

Google Analytics, CMS

Priority

Medium

Affects to

Orders

Affects on targets

Increase customer acquisition
Increase marketing effectiveness
Increase sales volume

Breaking down by

Source
Campaign
Audience
Region
Landing Page

Perspective

Internal

Time Horizon

Forward-looking

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