Promote products, that generate repeat purchases
Encourage new users to buy new products with the highest conversion into repeat purchases.

The data required:
  • Customer orders data
  • Customer database
  • Assortment matrix

The items to be calculated:
  1. Calculate the conversion to repeat purchase by product: take the first purchases, highlight purchases with the target product and calculate the purchases proportion, which were followed by repeat ones.
  2. Highlight the products with the highest conversion to repeat purchases. Customer retention
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