Propose products, often bought by similar customers
Propose customers to buy products, that they has not yet used, but which are often bought by customers with similar characteristics (demographics, interests, etc). Perhaps the client buys that products elsewhere - offer him more favorable or convenient conditions in order to more securely bind to you.

The data required:
  • Customer orders data with broken by SKU
  • Customer database

The items to be calculated:
  1. Create a customer-based cross-sell matrix to identify those products, being most frequently purchased by the same customers.
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