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Purchase-to-Review Time
from Product
Metrics type
Actionable
Units of measure
Duration
Direction
More - better
Check frequency
Monthly
Description
The average time elapsed between a customer's purchase and the submission of a review, providing insights into the promptness of customer feedback.
Why it is important
Purchase-to-Review Time provides insights into the promptness of customer feedback, impacting the platform's responsiveness to customer experiences. This metric is essential for gauging customer satisfaction, identifying potential issues, and enhancing overall customer engagement.
By reducing the purchase-to-review time, businesses can foster a more dynamic feedback loop, improve customer relationships, and address concerns in a timely manner.
By reducing the purchase-to-review time, businesses can foster a more dynamic feedback loop, improve customer relationships, and address concerns in a timely manner.
Formula
Sum of Time from Purchase to Review / Total Number of Reviews
Calculation example
If the total time from purchase to review for all reviews is 500 hours and there are 50 reviews,
Purchase-to-Review Time = 500 / 50 = 10 hours per review
Purchase-to-Review Time = 500 / 50 = 10 hours per review
Related metrics
↪️ Affected
- Review Engagement Rate
- Review Engagement Rate
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Suggested slices for dashboards
- Product Category
- Time Period
- Customer Segment
- Review Ratings
- Product Availability Rate
- Time Period
- Customer Segment
- Review Ratings
- Product Availability Rate
Questions to be Answered
1. How does the purchase-to-review time vary across different product categories, and are there specific categories where customers tend to provide feedback more promptly or with a longer delay?
2. Can we identify patterns in the correlation between the purchase-to-review time and the overall rating given in customer reviews, indicating whether quicker feedback tends to be more positive or negative?
3. How does the purchase-to-review time change during peak shopping seasons or promotional events, and are there strategies to encourage customers to share their experiences more promptly during these periods?
4. What role do post-purchase communication and follow-up initiatives play in reducing the purchase-to-review time, and are there successful approaches to prompt customers to provide timely feedback after making a purchase?
5. Is there a correlation between the purchase-to-review time and customer loyalty, indicating that customers who provide prompt feedback are more likely to demonstrate repeat purchases and overall satisfaction?
2. Can we identify patterns in the correlation between the purchase-to-review time and the overall rating given in customer reviews, indicating whether quicker feedback tends to be more positive or negative?
3. How does the purchase-to-review time change during peak shopping seasons or promotional events, and are there strategies to encourage customers to share their experiences more promptly during these periods?
4. What role do post-purchase communication and follow-up initiatives play in reducing the purchase-to-review time, and are there successful approaches to prompt customers to provide timely feedback after making a purchase?
5. Is there a correlation between the purchase-to-review time and customer loyalty, indicating that customers who provide prompt feedback are more likely to demonstrate repeat purchases and overall satisfaction?
Possible causes of worsening
🔹 Platform Usability. Issues in the usability of the review submission process can contribute to delays in customers submitting reviews.
🔹 Incentives for Prompt Reviews. Changes in incentives for prompt reviews may influence the timing of customers' review submissions.
Explore more causes in full version of JetMetrics Lite
🔹 Incentives for Prompt Reviews. Changes in incentives for prompt reviews may influence the timing of customers' review submissions.
Explore more causes in full version of JetMetrics Lite
Tactics to improve this metric
Explore in full version of JetMetrics Lite
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