Do you track this metric? Just vote!
from Facebook
Metrics type
Units of measure
More - better
Check frequency
The number of Accounts Center accounts that saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same Accounts Center accounts. This metric is estimated.
Why it is important
Reach gives you a measure of how many Accounts Center accounts were exposed to your message during an ad campaign. Accounts Center accounts may not always click on your ads, but they may be more likely to engage with your business when they see your message.

Your reach can be affected by your bid, budget and audience targeting.
The number of Accounts Center accounts that saw your ads at least once
Calculation example
Suppose you're running a Facebook ad campaign to promote your new mobile app.

Day 1: 500 unique Accounts Center accounts saw your ads.
Day 2: 300 unique Accounts Center accounts saw your ads, but 100 of them had already seen the ad on Day 1.
Day 3: 400 unique Accounts Center accounts saw your ads, but 150 of them had already seen the ad on previous days.

Reach = The number of unique Accounts Center accounts that saw your ads at least once during the entire campaign.

Reach = 500 (Day 1) + (300 - 100) (Day 2) + (400 - 150) (Day 3)

Reach = 950
Affected metrics
Unique Link Clicks
Affecting metrics
Connecting metrics
Cost per 1,000 Accounts Center Accounts Reached

Get free access to the biggest
e-commerce knowledge base

Metrics maps, 1,000+ metrics, 800+ tactics, discussions with pros and much more
Suggested slices for dashboards
by Overall Campaign
by Ad Set
by Individual Ad
by Campaign Objective
by Audience Segment
by Geographic
by Time Period
by Device Type
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. To gain insight into the distribution of ad exposure, can you segment the 'Reach' data based on factors such as age, gender, location, or interests? How does the reach vary for these different segments?
2. What is the connection between 'Reach' and other metrics, such as impressions, clicks, and conversions? Are there patterns that suggest certain types of ads or campaigns are more effective at turning reach into engagement or sales?
3. How does budget allocation affect the 'Reach' metric? Are there budget thresholds or strategies that consistently result in higher reach, and how can this information be used to inform budget planning?
4. Are there any trends or seasonality in the 'Reach' metric? Are there particular times of the year or events that lead to increased reach, and how can you use this information for campaign planning?
5. What is the impact of reach on your brand awareness and recall? How can you use the 'Reach' metric to measure the exposure of your brand's message to a wider audience and evaluate its effectiveness in creating brand recognition?
6. Are there certain ad formats or creative elements that tend to result in higher reach rates? How can you optimize your ad content and design to increase reach without compromising other metrics like engagement or conversion rates?
7. Can you compare the 'Reach' metric across different ad objectives (e.g., awareness, consideration, conversion) and determine which objectives are most successful at maximizing reach, and how does this align with your campaign goals?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
JetMetrics – the easiest way from data to insights
and actions
Our special early access prices are for a limited time only!
Early access plan
For whom?
Only for Shopify stores
What will I get?
Early access
Priority support
6-month discount
per month within 6 months then the price will depend on the monthly number of orders.
Now you need to pay only $49 for the first month to lock in that price for a 6 months.
Follow product updates