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Repeat Customers
from CRM
Metrics type
Result
Units of measure
Quantitative
Direction
More - better
Check frequency
Weekly
Description
The count of customers who have made a repeat purchase within a specified time frame, meaning they made their first purchase sometime in the past and, in this time frame, made a subsequent purchase (repeat means 2, 3, 4, 5...).
Why it is important
Repeat Customers metric is vital for gauging customer loyalty and retention. It provides insights into the effectiveness of marketing strategies and customer satisfaction, guiding efforts to cultivate long-term relationships.
By understanding the number of customers making repeat purchases, businesses can tailor marketing campaigns, loyalty programs, and customer service initiatives to enhance retention and maximize customer lifetime value.
By understanding the number of customers making repeat purchases, businesses can tailor marketing campaigns, loyalty programs, and customer service initiatives to enhance retention and maximize customer lifetime value.
Formula
Number of Customers with Repeat Purchases
Calculation example
Imagine a business had 500 customers in a month. Out of those, 100 customers made their repeat purchases.
Repeat Customers = 100
Repeat Customers = 100
Affected metrics
Repeat Customer Revenue
Active Customers
Active Customers
Affecting metrics
Time to Second Purchase
Repeat Purchase Rate
Conversion from N to M Order
Returned Сustomers
Repeat Purchase Rate
Conversion from N to M Order
Returned Сustomers
Connecting metrics
% of Repeat Customers
Customer Retention Cost (CRC)
New & Repeat Customers Ratio
Customer Retention Cost (CRC)
New & Repeat Customers Ratio
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Suggested slices for dashboards
by Purchase Frequency
by Product Loyalty
by Customer Loyalty Programs
by Seasonal Patterns
by Customer Satisfaction
by Product Loyalty
by Customer Loyalty Programs
by Seasonal Patterns
by Customer Satisfaction
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What is the distribution of repeat customers based on the number of repeat purchases (e.g., 2-time, 3-time, etc.)?
2. How does the demographic profile of repeat customers differ from that of one-time customers?
3. Are there specific customer segments that are more likely to become repeat customers, and how can this information be used for targeted marketing?
4. What is the average time gap between the first and second purchase for repeat customers, and does this vary across different customer segments?
5. Can you identify any patterns or trends in the types of products or services that attract repeat customers?
6. How do external factors, such as changes in the competitive landscape, influence the rate of customer retention and repeat purchases?
7. What is the correlation between customer satisfaction scores and the likelihood of becoming a repeat customer?
2. How does the demographic profile of repeat customers differ from that of one-time customers?
3. Are there specific customer segments that are more likely to become repeat customers, and how can this information be used for targeted marketing?
4. What is the average time gap between the first and second purchase for repeat customers, and does this vary across different customer segments?
5. Can you identify any patterns or trends in the types of products or services that attract repeat customers?
6. How do external factors, such as changes in the competitive landscape, influence the rate of customer retention and repeat purchases?
7. What is the correlation between customer satisfaction scores and the likelihood of becoming a repeat customer?
Possible causes of worsening
n/a
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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