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Required Form Fields
from Checkout Process
Metrics type
Units of measure
Less - better
Check frequency
The number of mandatory form fields users need to fill out during the checkout process.
Why it is important
The number of mandatory form fields during the checkout process is crucial for assessing user experience and potential friction points. Monitoring this metric helps businesses identify areas for optimization, streamline the checkout process, and ultimately improve conversion rates.
Count of required form fields
Calculation example
If there are 5 mandatory form fields users need to fill out during the checkout process, the count of required form fields is 5.
Affected metrics
Cart Abandonment Rate
Affecting metrics
Connecting metrics

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Suggested slices for dashboards
by User Type Analysis
by Device Comparison
by Geographic Breakdown
by Checkout Flow Experience
by User Registration Status
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the number of required form fields impact the completion rate of the checkout process?
2. Are there specific types of form fields that contribute to higher abandonment rates?
3. How does the length of the checkout process influence the completion of required form fields?
4. What role does user feedback play in optimizing the number of required form fields?
5. Are there differences in completion rates based on user demographics?
6. How do required form fields impact the overall user satisfaction with the checkout process?
7. What strategies can be implemented to streamline and optimize the required form fields for a better user experience?
Possible causes of worsening
Excessive or Complicated Form Fields
A checkout process with too many or overly complicated required form fields may lead to user frustration and abandonment.

Lack of Clear Instructions
Unclear instructions or guidance on how to fill out the required form fields may result in user confusion and abandonment.

Explore more causes in full version of JetMetrics Lite
Tactics to improve this metric
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