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Reviews per Item
from Product
Metrics type
Result
Units of measure
Quantitative
Direction
More - better
Check frequency
Monthly
Description
The average number of reviews received by each product, helping to assess the popularity, satisfaction, and overall reception of individual items.
Why it is important
Reviews per Item is crucial for assessing the popularity and satisfaction of individual products. This metric provides insights into customer opinions, helping businesses understand product reception and make informed decisions about marketing strategies, product improvements, and inventory management.
By tracking reviews per item, businesses can identify top-performing products, address potential issues, and enhance overall customer satisfaction.
By tracking reviews per item, businesses can identify top-performing products, address potential issues, and enhance overall customer satisfaction.
Formula
Total Number of Reviews for a Product / Total Number of Unique Products
Calculation example
Let's say Product A has 10 reviews, Product B has 100 and Product C has 256
Reviews per Item = (10 + 100 + 256) / 3 = 122
Reviews per Item = (10 + 100 + 256) / 3 = 122
Related metrics
↩️ Affecting
- Total Items
- % of Items with Reviews
- Reviews per Customer
- Total Reviews
↪️ Affected
- Number of Units Sold
- Total Items
- % of Items with Reviews
- Reviews per Customer
- Total Reviews
↪️ Affected
- Number of Units Sold
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Suggested slices for dashboards
- Time Period
- Product Category
- Product Ratings
- Limited Edition vs. Regular Inventory
- Customer Segment
- Product Category
- Product Ratings
- Limited Edition vs. Regular Inventory
- Customer Segment
Questions to be Answered
1. How does the average number of reviews per item vary across different product categories, and are there specific categories that tend to receive more or fewer reviews per product?
2. Can we identify patterns in the correlation between the number of reviews per item and the overall satisfaction expressed in customer reviews, indicating whether products with more reviews tend to have higher or lower ratings?
3. How does the average number of reviews per item change for newly launched products, and are there strategies to encourage customers to provide feedback for recently introduced items?
4. What role do marketing and promotional efforts play in increasing the number of reviews per item, and are there successful approaches to amplify customer engagement with product reviews?
5. Is there a correlation between the number of reviews per item and overall product popularity, indicating that highly-reviewed products contribute to increased customer trust and satisfaction with the platform?
2. Can we identify patterns in the correlation between the number of reviews per item and the overall satisfaction expressed in customer reviews, indicating whether products with more reviews tend to have higher or lower ratings?
3. How does the average number of reviews per item change for newly launched products, and are there strategies to encourage customers to provide feedback for recently introduced items?
4. What role do marketing and promotional efforts play in increasing the number of reviews per item, and are there successful approaches to amplify customer engagement with product reviews?
5. Is there a correlation between the number of reviews per item and overall product popularity, indicating that highly-reviewed products contribute to increased customer trust and satisfaction with the platform?
Possible causes of worsening
N/A for this metric
Tactics to improve this metric
N/A for this metric
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