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% of Reviews with Photo
from Product
Metrics type
Actionable
Units of measure
Rate
Direction
More - better
Check frequency
Monthly
Description
The percentage of customer reviews that include photos, offering visual insights into product experiences.
Why it is important
The percentage of reviews with photos is instrumental in providing visual insights into product experiences. This metric enhances the credibility of customer feedback, offering prospective buyers a tangible understanding of product attributes and quality.
By encouraging customers to share visual testimonials, businesses can strengthen brand authenticity, build trust, and create a compelling shopping experience.
By encouraging customers to share visual testimonials, businesses can strengthen brand authenticity, build trust, and create a compelling shopping experience.
Formula
(Reviews with Photo / Total Reviews) * 100
Calculation example
If there are 150 reviews with photos out of a total of 500 reviews,
% of Reviews with Photo = (150/500)∗100 = 30 %
% of Reviews with Photo = (150/500)∗100 = 30 %
Related metrics
↪️ Affected
- Review Engagement Rate
- Review Engagement Rate
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Suggested slices for dashboards
- Product Category
- Time Period
- Customer Segmentation
- Product Quality
- Marketing Campaigns
- Time Period
- Customer Segmentation
- Product Quality
- Marketing Campaigns
Questions to be Answered
1. How does the percentage of reviews with photos impact overall customer trust and engagement, and are there specific product categories where visual content has a more significant influence?
2. Can we identify patterns in the types of products that receive reviews with photos, and are there specific features or attributes that customers are more inclined to visually document in their reviews?
3. What is the impact of reviews with photos on overall product conversion rates, and do customers find visual content more persuasive in making purchasing decisions?
4. How does the percentage of reviews with photos vary based on the platform's marketing efforts, and are there successful strategies to encourage customers to share visual content in their reviews?
5. Is there a correlation between the percentage of reviews with photos and customer demographics, indicating that certain customer segments are more likely to engage with visual content in their reviews?
2. Can we identify patterns in the types of products that receive reviews with photos, and are there specific features or attributes that customers are more inclined to visually document in their reviews?
3. What is the impact of reviews with photos on overall product conversion rates, and do customers find visual content more persuasive in making purchasing decisions?
4. How does the percentage of reviews with photos vary based on the platform's marketing efforts, and are there successful strategies to encourage customers to share visual content in their reviews?
5. Is there a correlation between the percentage of reviews with photos and customer demographics, indicating that certain customer segments are more likely to engage with visual content in their reviews?
Possible causes of worsening
🔹 Decreased Customer Satisfaction with Products. If customers are less satisfied, they may be less inclined to share visual insights through photos, impacting the percentage of reviews with photos.
🔹 Technical Issues with Uploading Photos. If customers encounter difficulties uploading photos, it may lead to a decline in the percentage of reviews with visual content.
Explore more causes in full version of JetMetrics Lite
🔹 Technical Issues with Uploading Photos. If customers encounter difficulties uploading photos, it may lead to a decline in the percentage of reviews with visual content.
Explore more causes in full version of JetMetrics Lite
Tactics to improve this metric
Explore in full version of JetMetrics Lite
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