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Search Visibility
from SEO
Metrics type
Units of measure
Percent / Ratio
More - better
Check frequency
Search Visibility is the percentage of all clicks for your tracked keywords that land on your website. It's an SEO metric equivalent to Share of Voice (SOV), reflecting your brand's visibility and impact in the market's search landscape.
Why it is important
This SEO metric reflects a brand's impact and visibility in the market's search landscape. Decision-making based on Search Visibility involves optimizing keywords, content, and user experience to maximize clicks, guiding strategies for increased brand visibility, audience reach, and overall search performance.
(Your Website's Clicks for Tracked Keywords / Total Clicks for Tracked Keywords) * 100
Calculation example
If a website received 300 clicks for tracked keywords out of a total of 1000 clicks, the search visibility would be:
(300 / 1000) * 100 = 30%
Affected metrics
Affecting metrics
Connecting metrics
Organic Clicks

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Suggested slices for dashboards
by Keyword Categories
by Seasonal Trends
by Competitor Comparison
by User Intent
by Trending Topics
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What is the current percentage of indexed pages out of the total number of pages on the website, and how has this ratio evolved over time?
2. Are there specific types of content or pages that consistently have higher or lower indexation rates, and what content optimization strategies can improve overall indexation?
3. How does the number of indexed pages correlate with improvements in organic search visibility and traffic?
4. What is the geographical distribution of indexed pages, and are there opportunities for localized content strategies to enhance indexation in specific regions?
5. Can insights from indexed pages guide content pruning or expansion strategies to align with user interests and search engine preferences?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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