Sell the most popular products with the lowest mark-ups, but encourage customers to buy other goods as well. Set a minimum order amount, implement recommendations or sell this product only like a bundle with an accompanying product at a bargain price. However, try to avoid too many orders, containing solely these products, otherwise the strategy will not be successful.
The data required:
- Products database
- Sales data broken down to SKU
The items to be calculated:
- Highlight one or more products that are often sold: for example, products with the highest customer penetration or the most ordered products.