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from Activation
Metrics type
Units of measure
More - better
Check frequency
The number of sessions that began on your website or application.

A session is a period of time during which a user interacts with your website or app.

A session initiates when a user either:

Opens your app in the foreground
Views a page or screen and no session is currently active (e.g. their previous session has timed out)
By default, a session ends (times out) after 30 minutes of user inactivity. There is no limit to how long a session can last.
Why it is important
By understanding how many sessions are initiated, you can assess the effectiveness of your app or website in capturing user attention. This information helps in making decisions to optimize user experience, content, and overall performance.
Number of Sessions
Calculation example
Over the course of a day, your e-commerce website had 500 instances where users interacted by opening the app or viewing a page. In this scenario, the number of Sessions for that day would be 500.
Affected metrics
Item-list View Events
Promotion Views
PCU (Peak Concurrent User)
ACU (Average Concurrent User)
DAU (Daily Active Users)
WAU (Weekly Active Users)
MAU (Monthly Active Users)
Affecting metrics
Low Engagement Sessions
Engaged Sessions
Installs on Active Devices
Total Users
Connecting metrics
Cost per Session
Traffic Share of Market
Sessions per User
Average Engagement Time per Session
Item Viewed in List Per Session

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Suggested slices for dashboards
by Session Duration
by Time-of-Day and Day-of-Week
by Traffic Source
by Device Type
by Geo
by New vs. Returning Sessions
by Session Depth
by Seasonal or Event-Based Trends
by Referral Source
by Demographic Segment
by Session Quality Score
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How do the number of Sessions correlate with changes in user engagement strategies or major app updates, and what insights can be gained for optimizing user sessions over time?
2. Are there specific app features or events that consistently lead to higher session counts, and how can these be emphasized for better user engagement and overall session duration?
3. Can you identify any correlation between the timing and frequency of push notifications or in-app messages and changes in the number of Sessions?
4. How do Sessions differ between users who have completed the activation process and those who haven't?
5. What impact do limited-time promotions or exclusive offers have on the number of Sessions, and how can these promotions be optimized for increased user engagement?
6. How does the geographic location of users influence the number of Sessions, and are there opportunities for localized optimization of user engagement strategies?
7. What is the correlation between the number of Sessions and user satisfaction scores, and how can improvements in user satisfaction contribute to higher session counts?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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