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Share of Checkouts with Promo Code
from Checkout Process
Metrics type
Actionable
Units of measure
Percent / Ratio
Direction
More - better
Check frequency
Weekly
Description
The percentage of checkouts where a promotional code was applied out of the total number of checkouts.
Why it is important
The percentage of checkouts where a promotional code was applied out of the total number of checkouts is valuable for evaluating the impact of promotions.
This metric helps businesses gauge the success of promotional efforts and make data-driven decisions for future campaigns.
This metric helps businesses gauge the success of promotional efforts and make data-driven decisions for future campaigns.
Formula
(Number of checkouts with promo code) / (Total number of checkouts) * 100
Calculation example
If there are 40 checkouts where a promotional code was applied, and the total number of checkouts is 100, the share of checkouts with a promo code would be (40 / 100) * 100 = 40%.
Affected metrics
Cart Abandonment Rate
Promo Code Applied
Promo Code Applied
Affecting metrics
Connecting metrics
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Suggested slices for dashboards
by User Type Analysis
by Device Comparison
by Geographic Breakdown
by Campaign Performance
by Time-Based Analysis
by Device Comparison
by Geographic Breakdown
by Campaign Performance
by Time-Based Analysis
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the Share of Checkouts with Promo Code vary across different product categories?
2. Are there specific times or events when the Share of Checkouts with Promo Code is higher?
3. What impact do different types of promotional codes have on the Share of Checkouts?
4. How does the Share of Checkouts with Promo Code correlate with customer loyalty metrics?
5. Are there differences in the Share of Checkouts with Promo Code between new and returning customers?
6. How can the presentation of promo codes be optimized to increase their usage?
7. What strategies can be employed to promote the use of promo codes without affecting profit margins?
2. Are there specific times or events when the Share of Checkouts with Promo Code is higher?
3. What impact do different types of promotional codes have on the Share of Checkouts?
4. How does the Share of Checkouts with Promo Code correlate with customer loyalty metrics?
5. Are there differences in the Share of Checkouts with Promo Code between new and returning customers?
6. How can the presentation of promo codes be optimized to increase their usage?
7. What strategies can be employed to promote the use of promo codes without affecting profit margins?
Possible causes of worsening
Limited Availability of Promotions
If there are fewer promotional campaigns or codes available, the percentage of checkouts with promo codes applied may decrease.
Lack of Awareness of Promo Codes
Users may not apply promo codes if they are unaware of ongoing promotions or do not have easy access to promo code information.
Explore more causes in full version of JetMetrics Lite
If there are fewer promotional campaigns or codes available, the percentage of checkouts with promo codes applied may decrease.
Lack of Awareness of Promo Codes
Users may not apply promo codes if they are unaware of ongoing promotions or do not have easy access to promo code information.
Explore more causes in full version of JetMetrics Lite
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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