1. How does the Share of Checkouts with Promo Code vary across different product categories? 2. Are there specific times or events when the Share of Checkouts with Promo Code is higher? 3. What impact do different types of promotional codes have on the Share of Checkouts? 4. How does the Share of Checkouts with Promo Code correlate with customer loyalty metrics? 5. Are there differences in the Share of Checkouts with Promo Code between new and returning customers? 6. How can the presentation of promo codes be optimized to increase their usage? 7. What strategies can be employed to promote the use of promo codes without affecting profit margins?
Possible causes of worsening
Limited Availability of Promotions If there are fewer promotional campaigns or codes available, the percentage of checkouts with promo codes applied may decrease.
Lack of Awareness of Promo Codes Users may not apply promo codes if they are unaware of ongoing promotions or do not have easy access to promo code information.