Do you track this metric? Just vote!
Signup-to-Purchase Conversion Rate
from CRM
Metrics type
Units of measure
Percent / Ratio
More - better
Check frequency
The percentage of users who make a purchase after signing up, indicating the effectiveness of the onboarding and conversion process.
Why it is important
The signup-to-purchase conversion rate is crucial for assessing the effectiveness of onboarding processes. A high conversion rate indicates a smooth user journey, positively impacting revenue by maximizing the number of users who transition from signing up to making a purchase.

This metric is vital for optimizing user acquisition strategies and ensuring that marketing efforts result in tangible revenue-generating actions.
(Number of Users Making a Purchase / Number of Signups) * 100
Calculation example
If 80 users make a purchase after signing up, and there were 500 signups:

Signup-to-Purchase Conversion Rate = (80/500)×100 = 16%
Affected metrics
New Customers
Affecting metrics
Connecting metrics

Get free access to the biggest
e-commerce knowledge base

Metrics maps, 1,000+ metrics, 800+ tactics, discussions with pros and much more
Suggested slices for dashboards
by Signup Source
by Demographic Segment
by Device Type
by Marketing Channel
by Onboarding Experience
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the signup-to-purchase conversion rate vary across different acquisition channels or marketing campaigns?
2. Are there specific elements in the onboarding process that positively or negatively impact the signup-to-purchase conversion rate?
3. What role do personalized recommendations or promotions play in improving the signup-to-purchase conversion rate?
4. How does the length of the signup process or the number of steps involved influence the signup-to-purchase conversion rate?
5. Can you identify any patterns in user behavior or engagement that correlate with a higher likelihood of completing a purchase after signup?
6. What impact do changes in website or app design have on the signup-to-purchase conversion rate, and how can these changes be optimized?
7. How does the seasonality of the business or external events influence the signup-to-purchase conversion rate, and are there opportunities for targeted campaigns?
Possible causes of worsening
Poor Onboarding Experience
Users may find the onboarding process confusing or unengaging, leading to a drop in conversion rates.

Complex Checkout Process
A lengthy or complicated checkout process can discourage users from completing their purchases, impacting the conversion rate negatively.

Explore more causes in full version of JetMetrics Lite
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
JetMetrics – the easiest way from data to insights
and actions
Our special early access prices are for a limited time only!
Early access plan
For whom?
Only for Shopify stores
What will I get?
Early access
Priority support
6-month discount
per month within 6 months then the price will depend on the monthly number of orders.
Now you need to pay only $49 for the first month to lock in that price for a 6 months.
Follow product updates