Feel free to recommend customers to buy the products categories, which he has never bought yet and provide low price or a profitable kit for such items categories. It is important to provide high-quality products and services to avoid the customers’ refusal to continue purchasing them.

The data required:

• Customer database
• Customers’ order data

The items to be calculated:

1. Calculate the penetration depth into the assortment for each client, i.e., the goods or categories share he previously ordered from the total.
2. Look at the penetration depth correlation with an average order value It makes sense to stimulate the penetration depth in order to increase the payment order value, if the customers with a high penetration value have a high average order (and this is most likely the case).