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Successful Deliveries
from Email Marketing
Metrics type
Units of measure
More - better
Check frequency
The number of emails delivered to recipients’ inboxes.
Why it is important
Monitoring "Successful Deliveries" metric is essential for assessing the reach and impact of campaigns. A high number of successful deliveries indicates optimized deliverability and audience engagement.

This metric guides marketers in evaluating the overall health of email infrastructure and ensuring that messages are reaching the intended audience reliably.
Number of Successful Deliveries
Calculation example
If you sent out 800 emails, and 750 of them were successfully delivered to recipients' inboxes, the Successful Deliveries would be 750
Affected metrics
Affecting metrics
Delivery Rate
Emails Sent
Connecting metrics
Click Rate
Opens per Successful Delivery
Email Bounce Rate

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Suggested slices for dashboards
by Sending Server
by Email Content Type
by Subscriber Engagement Level
by List Segmentation
by Time of Day
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the number of successful deliveries impact the overall reach and effectiveness of an email marketing campaign?
2. What factors contribute to variations in the number of successful deliveries across different campaigns or time periods?
3. How can the analysis of successful deliveries inform decisions about email content, targeting, or distribution channels?
4. Are there correlations between successful deliveries and the type of email content (e.g., newsletters, promotions)?
5. How does the size of the email subscriber list impact the absolute number of successful deliveries in a given campaign?
6. Can the number of successful deliveries be used as a key performance indicator (KPI) for the efficiency of email campaigns?
7. What role does sender reputation and adherence to email best practices play in optimizing the number of successful deliveries?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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