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Time to First Purchase
from CRM
Metrics type
Actionable
Units of measure
Duration
Direction
Less - better
Check frequency
Monthly
Description
The average duration it takes for a user to make their first purchase after signing up or joining the platform.
Why it is important
Understanding the average time it takes for users to make their first purchase is essential for optimizing onboarding and engagement strategies. This metric impacts revenue by providing insights into user activation speed, guiding businesses in reducing time to conversion and maximizing revenue potential from new customers.
A shorter time to the first purchase positively influences overall revenue growth.
A shorter time to the first purchase positively influences overall revenue growth.
Formula
Sum of (First Purchase Date - Signup Date) for All Customers / Number of Customers
Calculation example
If the sum of the time duration from signup to the first purchase for all customers is 1,000 days, and there are 200 customers:
Time to First Purchase = 1,000/200 = 5 days on average
Time to First Purchase = 1,000/200 = 5 days on average
Affected metrics
New Customers
Affecting metrics
n/a
Connecting metrics
First-visit Purchase Rate
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Suggested slices for dashboards
by Signup Source
by Demographic Segment
by Product Category
by Marketing Channel
by Onboarding Experience
by Demographic Segment
by Product Category
by Marketing Channel
by Onboarding Experience
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the average time to first purchase vary among different customer segments or demographics?
2. Are there specific marketing channels or campaigns that accelerate the time to first purchase for new customers?
3. How does the time to first purchase differ between online and offline customers, if applicable?
4. Can you identify any patterns in user behavior during the onboarding phase that correlate with a shorter time to first purchase?
5. What impact do changes in product offerings or pricing have on the time to first purchase for new customers?
6. How does the time to first purchase change during promotional periods or special events?
7. What strategies can be implemented to optimize and reduce the average time to first purchase without sacrificing long-term customer value?
2. Are there specific marketing channels or campaigns that accelerate the time to first purchase for new customers?
3. How does the time to first purchase differ between online and offline customers, if applicable?
4. Can you identify any patterns in user behavior during the onboarding phase that correlate with a shorter time to first purchase?
5. What impact do changes in product offerings or pricing have on the time to first purchase for new customers?
6. How does the time to first purchase change during promotional periods or special events?
7. What strategies can be implemented to optimize and reduce the average time to first purchase without sacrificing long-term customer value?
Possible causes of worsening
Complicated Navigation and UI
A confusing user interface or complex navigation can extend the time it takes for users to find and purchase products, delaying the first purchase.
Lack of Personalized Recommendations
Absence of personalized product suggestions based on user preferences may lead to prolonged browsing, delaying the first purchase.
Explore more causes in full version of JetMetrics Lite
A confusing user interface or complex navigation can extend the time it takes for users to find and purchase products, delaying the first purchase.
Lack of Personalized Recommendations
Absence of personalized product suggestions based on user preferences may lead to prolonged browsing, delaying the first purchase.
Explore more causes in full version of JetMetrics Lite
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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