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% of TOP-10 Keywords
from SEO
Metrics type
Units of measure
Percent / Ratio
More - better
Check frequency
The percentage of a website's targeted keywords that rank within the top 10 search results. This metric provides insight into the effectiveness of the SEO strategy in achieving high-ranking positions.
Why it is important
A high percentage implies that a significant portion of targeted keywords ranks within the top 10 search results, indicating strong SEO performance.

This metric provides insights into the competitiveness and relevance of the chosen keywords, guiding adjustments to the SEO strategy for better visibility and traffic.
(Number of TOP-10 Keywords / Total Keywords) * 100
Calculation example
If a website is targeting 50 keywords, and 15 of them rank within the top 10 search results, the calculation would be:
(15 / 50) * 100 = 30%
Affected metrics
Organic CTR
Affecting metrics
Connecting metrics

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Suggested slices for dashboards
by Keyword Category
by Competitor Comparison
by Device Type
by Long-tail vs. Short-tail
by Seasonal Keywords
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. What percentage of targeted keywords currently rank within the top 10 search results?
2. How does the percentage of top-10 keywords vary across different categories or product lines on the e-commerce site?
3. Are there specific keywords that have recently moved into or out of the top 10 positions, and what actions can be taken to optimize their rankings?
4. What is the relationship between the percentage of top-10 keywords and the website's click-through rates for organic search results?
5. How does the performance of top-10 keywords align with seasonal trends, and are there opportunities for targeted marketing during peak periods?
Possible causes of worsening
Content Relevance
Regular content updates and optimization are crucial. Outdated or less relevant content can lead to a decline in rankings for key terms.

Quality of Backlinks
Backlinks play a crucial role in SEO. A reduction in authoritative and relevant backlinks can influence keyword positions negatively.

Explore more causes in full version of JetMetrics Lite
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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