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Total Clicks
from Email Marketing
Metrics type
Result
Units of measure
Quantitative
Direction
More - better
Check frequency
Weekly
Description
The total number of times any tracked link was clicked. This count includes multiple clicks from individual recipients.
Why it is important
This count reflects user interest in the provided links. Tracking total clicks guides marketers in understanding content effectiveness and audience preferences.
It informs strategies to enhance click-through rates, optimize content for relevance, and improve overall campaign performance for increased user engagement and conversion.
It informs strategies to enhance click-through rates, optimize content for relevance, and improve overall campaign performance for increased user engagement and conversion.
Formula
Number Clicks
Calculation example
Suppose you sent an email to 500 subscribers, and there were a total of 50 clicks on tracked links in that email. The Total Clicks would be 50
Affected metrics
n/a
Affecting metrics
Clicked
Connecting metrics
Cost per Email Click
Clicks per Unique Open
Clicks per Unique Open
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Suggested slices for dashboards
by Email Content Type
by Call to Action (CTA) Design
by Day of the Week
by Subscriber Segmentation
by Device Type
by Call to Action (CTA) Design
by Day of the Week
by Subscriber Segmentation
by Device Type
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the total number of clicks contribute to the assessment of engagement and interaction within an email campaign?
2. What types of content or calls-to-action tend to generate a higher total number of clicks from recipients?
3. How does the total clicks metric align with the overall goals and objectives of the email marketing strategy?
4. Are there differences in total clicks based on the placement or design of links within email content?
5. Can the analysis of total clicks provide insights into the effectiveness of specific campaign elements or content types?
6. What role does the frequency of email communications play in driving variations in the total number of clicks?
7. How does the total clicks metric compare to industry benchmarks, and what insights can be gained from benchmarking?
2. What types of content or calls-to-action tend to generate a higher total number of clicks from recipients?
3. How does the total clicks metric align with the overall goals and objectives of the email marketing strategy?
4. Are there differences in total clicks based on the placement or design of links within email content?
5. Can the analysis of total clicks provide insights into the effectiveness of specific campaign elements or content types?
6. What role does the frequency of email communications play in driving variations in the total number of clicks?
7. How does the total clicks metric compare to industry benchmarks, and what insights can be gained from benchmarking?
Possible causes of worsening
n/a
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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