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Total Opens
from Email Marketing
Metrics type
Result
Units of measure
Quantitative
Direction
More - better
Check frequency
Weekly
Description
The number of times an email was opened.
Why it is important
Total Opens provide insights into the overall engagement and reach of an email campaign. Monitoring the number of opens helps marketers gauge the effectiveness of subject lines, content, and campaign timing.
This metric guides decisions on content optimization, audience segmentation, and overall campaign strategy, contributing to improved open rates and enhanced user experience.
This metric guides decisions on content optimization, audience segmentation, and overall campaign strategy, contributing to improved open rates and enhanced user experience.
Formula
Number Opens
Calculation example
If your email campaign had 300 opens, the Total Opens would be 300
Affected metrics
n/a
Affecting metrics
Opened
Connecting metrics
Cost per Open
Opens per Successful Delivery
Opens per Successful Delivery
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Suggested slices for dashboards
by Email Subject Lines
by Day of the Week
by Subscriber Segmentation
by Device Type
by Day of the Week
by Subscriber Segmentation
by Device Type
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the total number of opens contribute to the assessment of email campaign visibility and audience engagement?
2. What factors influence the total opens metric, and how can they be optimized to enhance overall campaign performance?
3. Are there correlations between total opens and the type of email content or the purpose of the campaign?
4. How can A/B testing be leveraged to identify strategies for increasing the total number of opens?
5. Can the analysis of total opens provide insights into audience preferences and the resonance of email content?
6. What role does personalization and segmentation play in driving variations in the total opens metric?
7. How does the total opens metric align with the overall goals and objectives of the email marketing strategy?
2. What factors influence the total opens metric, and how can they be optimized to enhance overall campaign performance?
3. Are there correlations between total opens and the type of email content or the purpose of the campaign?
4. How can A/B testing be leveraged to identify strategies for increasing the total number of opens?
5. Can the analysis of total opens provide insights into audience preferences and the resonance of email content?
6. What role does personalization and segmentation play in driving variations in the total opens metric?
7. How does the total opens metric align with the overall goals and objectives of the email marketing strategy?
Possible causes of worsening
n/a
Tactics to improve this metric
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