Total Opens provide insights into the overall engagement and reach of an email campaign. Monitoring the number of opens helps marketers gauge the effectiveness of subject lines, content, and campaign timing.
This metric guides decisions on content optimization, audience segmentation, and overall campaign strategy, contributing to improved open rates and enhanced user experience.
Formula
Number Opens
Calculation example
If your email campaign had 300 opens, the Total Opens would be 300
Affected metrics
n/a
Affecting metrics
Opened
Connecting metrics
Cost per Open Opens per Successful Delivery
Get free access to the biggest e-commerce knowledge base
Metrics maps, 1,000+ metrics, 800+ tactics, discussions with pros and much more
1. How does the total number of opens contribute to the assessment of email campaign visibility and audience engagement? 2. What factors influence the total opens metric, and how can they be optimized to enhance overall campaign performance? 3. Are there correlations between total opens and the type of email content or the purpose of the campaign? 4. How can A/B testing be leveraged to identify strategies for increasing the total number of opens? 5. Can the analysis of total opens provide insights into audience preferences and the resonance of email content? 6. What role does personalization and segmentation play in driving variations in the total opens metric? 7. How does the total opens metric align with the overall goals and objectives of the email marketing strategy?
Possible causes of worsening
n/a
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
JetMetrics – the easiest way from data to insights and actions
Our special early access prices are for a limited time only!
Early access plan
$49
$99
For whom?
Only for Shopify stores
What will I get?
Early access
Priority support
6-month discount
per month within 6 months then the price will depend on the monthly number of orders.
Now you need to pay only $49 for the first month to lock in that price for a 6 months.