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Total Subscribers
from Email Marketing
Metrics type
Units of measure
More - better
Check frequency
The number of email addresses in an email list.
Why it is important
This metric is fundamental for assessing the scale and potential reach of email campaigns.

Tracking the number of subscribers guides marketers in understanding audience growth, evaluating the impact of acquisition efforts, and informing decisions on campaign scope and resource allocation for effective communication and engagement.
Number Subscribers
Calculation example
If your email list has 2,000 email addresses, the Total Subscribers would be 2,000
Affected metrics
Emails Sent
Email Marketing Costs
Affecting metrics
Hard Bounces
Inactive Subscribers
Connecting metrics
Subscribers List Growth Rate

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Suggested slices for dashboards
by Acquisition Channel
by Geographical Location
by Campaign Type
by Time of Day
by Incentives or Offers
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. How does the total number of subscribers impact the overall reach and potential audience size for email campaigns?
2. What factors contribute to variations in the total number of subscribers, and how can these factors be influenced?
3. How does the total subscribers metric align with the organization's goals for audience reach and market penetration?
4. Are there industry benchmarks for total subscribers, and how does the organization compare to these benchmarks?
5. Can the analysis of total subscribers inform decisions about budget allocation and resource planning for future campaigns?
6. What role does the frequency and effectiveness of subscriber acquisition strategies play in driving list growth?
7. How can the total subscribers metric be used as a key performance indicator (KPI) for the overall success of email marketing?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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