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from Facebook
Metrics type
Units of measure
More - better
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The number of Accounts Center accounts that performed a click (all). This metric is estimated. The metric counts Accounts Center accounts, not actions. This metric uses sampled data.
Why it is important
It helps advertisers gauge the unique engagement of Accounts Center accounts with their ads. It provides insights into the number of individual users who have taken actions like clicking on ads.

This data is valuable for understanding the reach and impact of your ad campaigns and can inform decisions about ad targeting, creative elements, and strategy to optimize campaigns for better engagement and user interactions.
The number of Accounts Center accounts that performed a click (all)
Calculation example
Suppose you're running a Facebook ad campaign for a new product. Over the course of the campaign, several unique individuals click on your ads multiple times. Here's an example of their interactions:

User A clicks on your ad three times.
User B clicks on your ad once.
User C clicks on your ad twice.
User D clicks on your ad once.

Unique Clicks (All) = The number of unique Accounts Center accounts that performed a click (all).

Unique Clicks (All) = 4 unique accounts (User A, User B, User C, User D)
Affected metrics
Clicks (All)
Affecting metrics
Unique CTR (All)
Unique Link Clicks
Connecting metrics
Clicks per Account
Cost per Unique Click (All)

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Suggested slices for dashboards
by Ad Placement
by Device Type
by Geographic
by Demographic
by Time-of-Day and Day-of-Week
by Audience Segment
by Ad Set or Ad
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. To what extent does the number of unique clicks differ between different ad types and formats (e.g., image ads, video ads, carousel ads)? Are there any ad types that tend to generate more unique clicks?
2. Are there any particular demographics or audience segments that are responsible for the majority of unique clicks? What can be learned from the most engaged user groups, and how can you adjust your targeting to reach them more effectively?
3. What is the temporal pattern of unique clicks? Are there any particular days or times of the week when unique clicks are more likely to occur? How can this information be used to inform your ad delivery schedule?
4. Is there a correlation between unique clicks and conversion rates? Do higher unique clicks lead to better conversion performance, and if so, how can you optimize your campaigns to take advantage of this relationship?
5. Are there any particular creatives, ad copy, or call-to-action elements that tend to generate more unique clicks? How can you use these insights to enhance the engagement of your ad campaigns?
6. Can you analyze the cost associated with acquiring unique clicks? Are there cost-effective strategies to acquire more unique clicks while staying within your budget constraints?
7. Does the number of unique clicks on an ad affect ad relevance scores and ad auction performance? What are the implications for your ad quality and overall campaign effectiveness?
Possible causes of worsening
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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