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Unique CTR (All)
from Facebook
Metrics type
Units of measure
Percent / Ratio
More - better
Check frequency
The percentage of Accounts Center accounts that saw your ad and performed a unique click (all).
Why it is important
It helps advertisers assess the unique click-through rate of Accounts Center accounts, which provides insights into the effectiveness of ad campaigns in driving clicks from individual users. This data is valuable for understanding the engagement and relevance of your ad content and targeting.

By monitoring this metric, advertisers can make informed decisions about ad optimization, creative elements, and audience targeting to improve the unique click-through rate and overall campaign performance.
Unique clicks (all) / Reach
Calculation example
Suppose you have a Facebook ad campaign, and you want to calculate the 'Unique CTR (All)' for a specific time period:

During this time period, your ad reached 5,000 unique Accounts Center accounts.
The number of unique clicks (all) for your ad during this period was 300.

Unique CTR (All) = (Unique clicks (all) / Reach) * 100

Unique CTR (All) = (300 unique clicks / 5,000 reach) * 100

Unique CTR (All) = 6%
Affected metrics
Unique Clicks (All)
Affecting metrics
Connecting metrics

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Suggested slices for dashboards
by Ad Placement
by Device Type
by Geographic
by Demographic
by Time-of-Day and Day-of-Week
by Audience Segment
by Ad Set or Ad
The revenue impact pathway
Available in JetMetrics Lite only
Questions to be Answered
1. To what extent do different ad types and formats influence Unique CTR (All)? Are there certain ad formats that are more successful in generating individual user clicks?
2. Are there any particular audience segments that tend to have a higher Unique CTR (All)? What demographics or interests are associated with better engagement, and how can you adjust your targeting accordingly?
3. What is the effect of ad frequency on Unique CTR (All)? Does too much exposure to the same ad reduce the unique click-through rate of individual users, and how can you optimize ad frequency?
4. How does Unique CTR (All) compare to other performance metrics, such as conversion rates or return on ad spend (ROAS)? Does a higher Unique CTR (All) lead to better overall campaign results?
5. Are there any particular ad creative elements or ad copy strategies that usually result in a higher Unique CTR (All)? How can you apply these insights to improve your ad campaigns?
6. Does Unique CTR (All) vary depending on the device used (e.g., mobile vs. desktop)? How can you adapt your ad strategy to cater to the device preferences of your audience?
7. Can you analyze the cost associated with achieving a higher Unique CTR (All)? Are there cost-effective strategies for increasing unique click-through rates while staying within budget constraints?
Possible causes of worsening
Ad Relevance
Irrelevant ad content may reduce click-through rates.

Audience Targeting
Poorly targeted ads may not resonate with users.

Explore more causes in full version of JetMetrics Lite
Tactics to improve this metric
Explore in JetMetrics Lite or Ask professionals in the Community
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