The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted.
Why it is important
Tracking the "Views per Session" metric is important for e-commerce stores as it provides insights into user engagement and content consumption patterns.
A higher views per session indicates active exploration of the platform, guiding decisions on content organization, layout optimization, and overall user experience improvements to enhance engagement and potentially drive higher conversion rates.
Suppose E-commerce Platform Z had the following data during a specific period: The platform had 15,000 instances of users viewing various app screens. Users viewed different web pages on the platform, and there were 10,000 page view events. The total number of sessions during this period was 5,000.
Views per Session = (Screen View Events + Page View Events) / Sessions Views per Session = (15,000 + 10,000) / 5,000 Views per Session = 5
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1. How does the Views per Session metric vary between different app screens or web pages, and what insights can be gained for optimizing the layout and content of high-traffic pages or screens? 2. Are there specific app features or updates that correlate with changes in the Views per Session metric, and what insights can be gained for future development and content presentation? 3. Can you identify any correlation between the timing and frequency of content updates or changes in navigation structures and fluctuations in the Views per Session metric? 4. How does the Views per Session metric differ between users who have completed the activation process and those who haven't? 5. What impact do limited-time promotions or exclusive offers have on the Views per Session metric, and how can these promotions be optimized for increased user interaction with app content? 6. How does the geographic location of users influence the Views per Session metric, and are there opportunities for localized optimization of content for better user engagement? 7. What is the correlation between the Views per Session metric and user satisfaction scores, and how can improvements in user satisfaction contribute to higher views per session?
Possible causes of worsening
Limited App Content Engagement Users may view fewer screens or pages per session if the app lacks engaging content or if the content fails to capture their interest.
User Interface Complexity A complex or confusing user interface may discourage users from exploring multiple screens during a single session.