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ASR
Advertising to sales ratio
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Description
Measure of how a company’s advertising campaign performs. Usually, advertising includes expenses on an advertising plan.
Formula
= Marketing Costs / Gross Sales
Unit
Percentage
Source
Google Analytics, Ad Account, CMS
Priority
High
Affects to
Gross Sales
Affects on targets
Increase marketing effectiveness
Breaking down by
Source
Campaign
Audience
Region
Perspective
Internal
Time Horizon
Forward-looking
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