ASR
Advertising to sales ratio
Do you track this metric?
Description
Measure of how a company’s advertising campaign performs. Usually, advertising includes expenses on an advertising plan.
Formula
= Marketing Costs / Gross Sales
Unit
Percentage
Source
Google Analytics, Ad Account, CMS
Priority
High
Affects to
Affects on targets
- Increase marketing effectiveness
Breaking down by
- Source
- Campaign
- Audience
- Region
Perspective
Internal
Time Horizon
Forward-looking
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