Metric – Advertising to sales ratio

ASR

Advertising to sales ratio

Do you track this metric?

Description

Measure of how a company’s advertising campaign performs. Usually, advertising includes expenses on an advertising plan.

Formula

= Marketing Costs / Gross Sales

Unit

Percentage

Source

Google Analytics, Ad Account, CMS

Priority

High

Affects to

Gross Sales

Affects on targets

Increase marketing effectiveness

Breaking down by

Source
Campaign
Audience
Region

Perspective

Internal

Time Horizon

Forward-looking

Found a mistake?

Let us now error@jetmetrics.io

Start to track the most important metrics

And take decisions to improve them
in easy and collaborative way

Get 30-days trial. No credit card required.

Cookies managing

Cookie Settings

Cookies necessary for the correct operation of the site are always enabled.
Other cookies are configurable.

Essential cookies

Always On. These cookies are essential so that you can use the website and use its functions. They cannot be turned off. They're set in response to requests made by you, such as setting your privacy preferences, logging in or filling in forms.

Analytics cookies

Disabled

These cookies collect information to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you. See a list of the analytics cookies we use here.

Advertising cookies

Disabled

These cookies provide advertising companies with information about your online activity to help them deliver more relevant online advertising to you or to limit how many times you see an ad. This information may be shared with other advertising companies. See a list of the advertising cookies we use here.