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Website Bounce Rate
Do you track this metric?
Description
It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site.
Formula
= Single-Page Sessions / Total Website Traffic
Unit
Percentage
Source
Google Analytics
Priority
Medium
Affects to
Affects on targets
- Increase marketing effectiveness
Breaking down by
- Source
- Campaign
- Audience
- Region
- Landing Page
Perspective
Internal
Time Horizon
Forward-looking
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