Metric – Click-through rate

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CTR

Click-through rate

Do you track this metric?

Description

Number of clicks that your ad receives divided by the number of times your ad is shown

Formula

= Clicks / Impressions

Unit

Percent

Source

Ad account

Priority

Low

Affects to

Clicks

Affects on targets

Increase marketing effectiveness

Breaking down by

Source
Campaign
Audience
Region

Perspective

External

Time Horizon

Forward-looking

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