CTR
Click-through rate
Do you track this metric?
Description
Number of clicks that your ad receives divided by the number of times your ad is shown
Formula
= Clicks / Impressions
Unit
Percent
Source
Ad account
Priority
Low
Affects to
Affects on targets
- Increase marketing effectiveness
Breaking down by
- Source
- Campaign
- Audience
- Region
Perspective
External
Time Horizon
Forward-looking
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