Clicks
Do you track this metric?
Description
Metric that counts the number of times users have clicked on a digital advertisement to reach an online property.
Formula
= Sum of Clicks on Ads
Unit
Quantity
Source
Ad account
Priority
Medium
Affects to
Affects on targets
- Increase marketing effectiveness
Breaking down by
- Source
- Campaign
- Audience
- Region
Perspective
External
Time Horizon
Backward-looking
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