CPC
Cost per Click
Do you track this metric?
Description
Paid advertising term where an advertiser pays a cost to a publisher for every click on an ad. CPC is also called pay per click (PPC). CPC is used to determine costs of showing users ads on search engines, social media platforms and other publishers.
Formula
= Costs / Clicks
Unit
Currency
Source
Ad account
Priority
Low
Affects to
Affects on targets
- Increase marketing effectiveness
Breaking down by
- Source
- Campaign
- Audience
- Region
Perspective
External
Time Horizon
Forward-looking
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