Traffic
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Description
Web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business effectiveness at attracting an audience.
Formula
= Sum of Visits (or Sessions)
Unit
Quantity
Source
Ad account
Priority
Medium
Affects to
Affects on targets
- Increase marketing effectiveness
Breaking down by
- Source
- Campaign
- Audience
- Region
Perspective
External
Time Horizon
Backward-looking
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