CPM
Cost per mille (Cost per thousand impressions)
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Description
An advertising term that represents the cost of one thousand ad impressions. More commonly, a CPM rate is set by a platform for its advertising space and used to calculate the total cost of an ad campaign.
Formula
= Costs / Impressions x 1000
Unit
Currency
Source
Ad account
Priority
Low
Affects to
Affects on targets
- Increase marketing effectiveness
Breaking down by
- Source
- Campaign
- Audience
- Region
Perspective
External
Time Horizon
Forward-looking
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