Impressions
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Description
A metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, or a web page. Impressions are also referred to as an "ad view."
Formula
= Sum of all impressions
Unit
Quantity
Source
Ad account
Priority
Low
Affects to
Affects on targets
- Increase marketing effectiveness
Breaking down by
- Source
- Campaign
- Audience
- Region
Perspective
External
Time Horizon
Backward-looking
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