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CPV
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CPV
Cost per visit
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Description
Is a measure of the monetary costs it takes a business to generate one visit
Formula
= Marketing Costs / Total Website Traffic
Unit
Currency
Source
Google Analytics, Ad Account
Priority
Medium
Affects to
Traffic
Affects on targets
Increase marketing effectiveness
Breaking down by
Source
Campaign
Audience
Region
Landing Page
Perspective
Internal
Time Horizon
Backward-looking
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