CPV
Cost per visit
Do you track this metric?
Description
Is a measure of the monetary costs it takes a business to generate one visit
Formula
= Marketing Costs / Total Website Traffic
Unit
Currency
Source
Google Analytics, Ad Account
Priority
Medium
Affects to
Affects on targets
- Increase marketing effectiveness
Breaking down by
- Source
- Campaign
- Audience
- Region
- Landing Page
Perspective
Internal
Time Horizon
Backward-looking
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