CAC
Customer acquisition cost
Do you track this metric?
Description
Amount of money a company spends to get a new customer. It helps measure the return on investment of efforts to grow their clientele. CAC is calculated by adding the costs associated with converting prospects into customers (marketing, advertising, sales personnel, and more) and dividing that amount by the number of customers acquired.
Formula
= Marketing Costs / New Customers
Unit
Currency
Source
Ad Account, CMS
Priority
High
Affects to
Affects on targets
- Increase marketing effectiveness
Breaking down by
- Source
- Campaign
- Audience
- Region
Perspective
Internal
Time Horizon
Forward-looking
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