Marketing costs
Do you track this metric?
Description
This is how much are you spend on your marketing efforts. It can include marketing budget (i.e. Facebook and Google direct costs) and also marketers reward and even subscription payments to marketing tools.
Formula
= Sum of all costs
Unit
Currency
Source
Ad account
Priority
High
Affects to
Affects on targets
- Increase marketing effectiveness
- Acquire more customers
Breaking down by
- Source
- Campaign
- Audience
- Region
Perspective
Internal
Time Horizon
Backward-looking
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