Metric – New and Repeat Customers Ratio

NRCR

New and Repeat Customers Ratio

Do you track this metric?

Description

Proportion of your customers who have made at least two purchases during a certain time period and brand new customers who made their first purchase

Formula

= New Customers / Repeat Customers

Unit

Percentage

Source

CRM

Priority

Low

Affects to

New Customers
Repeat Customers

Affects on targets

Customer acquisition

Breaking down by

Source

Perspective

Internal

Time Horizon

Backward-looking

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