NRCR
New and Repeat Customers Ratio
Do you track this metric?
Description
Proportion of your customers who have made at least two purchases during a certain time period and brand new customers who made their first purchase
Formula
= New Customers / Repeat Customers
Unit
Percentage
Source
CRM
Priority
Low
Affects to
Affects on targets
- Customer acquisition
Breaking down by
- Source
Perspective
Internal
Time Horizon
Backward-looking
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