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NRCR
New and Repeat Customers Ratio
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Description
Proportion of your customers who have made at least two purchases during a certain time period and brand new customers who made their first purchase
Formula
= New Customers / Repeat Customers
Unit
Percentage
Source
CRM
Priority
Low
Affects to
New Customers
Repeat Customers
Affects on targets
Customer acquisition
Breaking down by
Source
Perspective
Internal
Time Horizon
Backward-looking
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