Organic Traffic
Do you track this metric?
Description
Is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing. The brand of digital marketing that focuses on improving organic traffic is called Search Engine Optimization.
Formula
= Sum of Visits from Search Engines
Unit
Quantity
Source
Google Analytics
Priority
Medium
Affects to
Affects on targets
- Increase marketing effectiveness
Breaking down by
- Source
- Region
- Landing Page
Perspective
External
Time Horizon
Backward-looking
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