Jet
Metrics
JetMetrics
.lite
Dashboards
Metrics Map
Demo
Product
Try now
Jet
Metrics
Product
Demo
Metrics Map
Dashboards
JetMetrics.lite
All metrics
→
Acquisition
→
ROAS
Back
ROAS
Return on Ad Spend
Do you track this metric?
0
0
Description
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign. ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts.
Formula
= Gross Sales / Marketing Costs
Unit
Percentage
Source
Ad Account, CMS
Priority
High
Affects to
Gross Sales
Affects on targets
Increase marketing effectiveness
Breaking down by
Source
Campaign
Audience
Region
Perspective
Internal
Time Horizon
Forward-looking
Found a mistake?
Let us now
error@jetmetrics.io
Start to track the most important metrics
And take decisions to improve them
in easy and collaborative way
Get 30-days trial. No credit card required.
Get access