Metric – Return on Ad Spend

ROAS

Return on Ad Spend

Do you track this metric?

Description

Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign. ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts.

Formula

= Gross Sales / Marketing Costs

Unit

Percentage

Source

Ad Account, CMS

Priority

High

Affects to

Gross Sales

Affects on targets

Increase marketing effectiveness

Breaking down by

Source
Campaign
Audience
Region

Perspective

Internal

Time Horizon

Forward-looking

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