ROAS
Return on Ad Spend
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Description
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign. ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts.
Formula
= Gross Sales / Marketing Costs
Unit
Percentage
Source
Ad Account, CMS
Priority
High
Affects to
Affects on targets
- Increase marketing effectiveness
Breaking down by
- Source
- Campaign
- Audience
- Region
Perspective
Internal
Time Horizon
Forward-looking
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