Metric – Share of Organic Traffic

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SOT

Share of organic traffic

Do you track this metric?

Description

The percentage of people who find a website through an "organic" or "natural", non-paid sources.

Formula

= Visits from Search Engines / Total Website Traffic

Unit

Percentage

Source

Google Analytics

Priority

Low

Affects to

Total Add-to-Carts

Affects on targets

Increase marketing effectiveness

Breaking down by

Source
Region
Landing Page

Perspective

External

Time Horizon

Backward-looking

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