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SOT
Share of organic traffic
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Description
The percentage of people who find a website through an "organic" or "natural", non-paid sources.
Formula
= Visits from Search Engines / Total Website Traffic
Unit
Percentage
Source
Google Analytics
Priority
Low
Affects to
Total Add-to-Carts
Affects on targets
Increase marketing effectiveness
Breaking down by
Source
Region
Landing Page
Perspective
External
Time Horizon
Backward-looking
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