SOT
Share of organic traffic
Do you track this metric?
Description
The percentage of people who find a website through an "organic" or "natural", non-paid sources.
Formula
= Visits from Search Engines / Total Website Traffic
Unit
Percentage
Source
Google Analytics
Priority
Low
Affects to
Affects on targets
- Increase marketing effectiveness
Breaking down by
- Source
- Region
- Landing Page
Perspective
External
Time Horizon
Backward-looking
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