Unique Visitors
Do you track this metric?
Description
The number of distinct individuals visiting a page or multiple pages on your website, in a given time interval, regardless of how often they requested those pages.
Formula
= Sum of Unique Visitors
Unit
Quantity
Source
Google Analytics
Priority
Medium
Affects to
Affects on targets
- Increase marketing effectiveness
Breaking down by
- Source
- Campaign
- Audience
- Region
- Landing Page
Perspective
External
Time Horizon
Backward-looking
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