Visit CR
Visit Conversion Rate
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Description
Visit conversion rate is a metric that indicates the proportion of ad clicks to a website traffic in a given period. Because not each click on ads converted to a visit. It is important in social media ads, where some part of clicks lead to a brand page in social network.
Formula
= Website Visits / Clicks on Ads
Unit
Percentage
Source
Ad account
Priority
Low
Affects to
Affects on targets
- Increase marketing effectiveness
Breaking down by
- Source
- Campaign
- Audience
- Region
Perspective
External
Time Horizon
Forward-looking
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