ASL
Average Session Lenght
Do you track this metric?
Description
is the amount of time a user spends on your website or app during a single session. Average session length is the sum of all session lengths divided by the number of sessions in a given time frame. Average session length is a way to measure engagement.
Formula
= Session Duration / Total Number of Sessions
Unit
Quantity
Source
Google Analytics
Priority
Low
Affects to
Affects on targets
- Increase customer acquisition
Breaking down by
- Source
- Campaign
- Audience
- Region
Perspective
Internal
Time Horizon
Forward-looking
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