CAR
Cart Abandonment Rate
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Description
The percentage rate that helps online retailers identify the number of people who intended to make a transaction but did not complete the purchase or were lost before purchase completion
Formula
= Paid orders / Total Add-to-Carts
Unit
Percentage
Source
Google Analytics, CMS
Priority
Medium
Affects to
Affects on targets
  • Increase customer acquisition
Breaking down by
  • Source
  • Campaign
  • Audience
  • Region
  • Landing Page
Perspective
Internal
Time Horizon
Backward-looking
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