ACR
Add-to-Cart Rate
Do you track this metric?
Description
The percentage of visitors who place at least one item in their cart during the session. Add-to-cart rates are important to track, since they can tell you about the success of your product selection, marketing efforts and site usability.
Formula
= Total Add to Carts / Total Visits
Unit
Percentage
Source
Google Analytics, CMS
Priority
High
Affects to
Affects on targets
- Increase customer acquisition
Breaking down by
- Source
- Campaign
- Audience
- Region
- Landing Page
Perspective
Internal
Time Horizon
Forward-looking
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