APV
Average Pages View
Do you track this metric?
Description
is a metric defined as the total number of pages viewed. Average views of a page are the average amount of people viewing a single page. High average page views are a good sign as soon as conversions occur because it leads to customer engagement.
Formula
= Page Views / Total Visits
Unit
Quantity
Source
Google Analytics
Priority
Low
Affects to
Affects on targets
- Increase customer acquisition
- Increase marketing effectiveness
Breaking down by
- Source
- Campaign
- Audience
- Region
Perspective
Internal
Time Horizon
Forward-looking
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