Metric – Cart Abandonment Rate

CAR

Cart Abandonment Rate

Do you track this metric?

Description

The percentage rate that helps online retailers identify the number of people who intended to make a transaction but did not complete the purchase or were lost before purchase completion

Formula

= Paid orders / Total Add-to-Carts

Unit

Percentage

Source

Google Analytics, CMS

Priority

Medium

Affects to

CR
Payment CR

Affects on targets

Increase customer acquisition

Breaking down by

Source
Campaign
Audience
Region
Landing Page

Perspective

Internal

Time Horizon

Backward-looking

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