CAR
Cart Abandonment Rate
Do you track this metric?
Description
The percentage rate that helps online retailers identify the number of people who intended to make a transaction but did not complete the purchase or were lost before purchase completion
Formula
= Paid orders / Total Add-to-Carts
Unit
Percentage
Source
Google Analytics, CMS
Priority
Medium
Affects to
Affects on targets
- Increase customer acquisition
Breaking down by
- Source
- Campaign
- Audience
- Region
- Landing Page
Perspective
Internal
Time Horizon
Backward-looking
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