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CAR
Cart Abandonment Rate
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Description
The percentage rate that helps online retailers identify the number of people who intended to make a transaction but did not complete the purchase or were lost before purchase completion
Formula
= Paid orders / Total Add-to-Carts
Unit
Percentage
Source
Google Analytics, CMS
Priority
Medium
Affects to
CR
Payment CR
Affects on targets
Increase customer acquisition
Breaking down by
Source
Campaign
Audience
Region
Landing Page
Perspective
Internal
Time Horizon
Backward-looking
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