Metric – Traffic Share of Market

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TSM

Traffic Share of Market

Do you track this metric?

Description

How much traffic you acquire compare to competitors in your segment

Formula

= Traffic / Sum of Traffic your Competitors

Unit

Percentage

Source

SEO Platform

Priority

Medium

Affects to

Organic Traffic
Traffic

Affects on targets

Increase customer acquisition

Breaking down by

n/a

Perspective

External

Time Horizon

Backward-looking

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