Website Speed
Do you track this metric?
  • Description
    How quickly the contents of a page are visibly populated. The metric encourages users to become more engage. This includes using less bulky images and simplifying code. Like the other metrics, the lower the number, the better.
  • Formula
    = Average duration of landing pages loading (in milliseconds)
  • Unit
    Time
  • Source
    Google Analytics
  • Priority
    High
  • Affects to
  • Affects on targets
    • Increase customer acquisition
    • Increase marketing effectiveness
  • Breaking down by
    • Landing Page
  • Perspective
    Internal
  • Time Horizon
    Forward-looking
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