Website Speed
Do you track this metric?
Description
How quickly the contents of a page are visibly populated. The metric encourages users to become more engage. This includes using less bulky images and simplifying code. Like the other metrics, the lower the number, the better.
Formula
= Average duration of landing pages loading (in milliseconds)
Unit
Time
Source
Google Analytics
Priority
High
Affects to
Affects on targets
- Increase customer acquisition
- Increase marketing effectiveness
Breaking down by
- Landing Page
Perspective
Internal
Time Horizon
Forward-looking
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